A large health care and insurance provider wanted its employees to “Connect the Dots” with the goal of providing better, more affordable care and improving patient health. To deliver a consistent, actionable message to all employees, we constructed a tent on the Minnesota State Fairgrounds and transformed it into a branded, dynamic environment. Over a three-week period, we produced 22 events, immersing all 13,000 employees in a content-rich experience from the bus ride through the presentations, breakouts, videos, and closing performance.