How do you raise money for a disease nobody wants to talk about? Since 2015, Story Stick has been helping the Minnesota Colorectal Cancer Research Foundation (MCCRF) increase donations and donor acquisition through its annual gala, the Blue Moon Ball. Among the event’s most compelling elements is an emotional video that taps the personal stories of individuals with colorectal cancer and their loved ones. The stories capture pain but also the hope inspired by new life-saving treatments.